Hi Fashion is an electropop (hate that term as it doesn’t do them justice) duo from LA, comprised of Jen DM and Rick Gradone; who have been blowing up my iPod non-stop with their latest single, Special Delivery.
Thanks to some sick 90s style pulsating production, Rick’s perfect 90s dance falsetto and Jen’s powerful vocals (which recall 90s dance diva, Crystal Waters, among others), there’s little doubt in my mind that Special Delivery is the definitive summer anthem of 2012. The song takes Hi Fashion’s sound to a whole new level and reminds us all that dance music should not only make you wanna move your ass, but it should be stuck in your head for days and give you a smile every time you think about it.
Soundwise, Hi Fashion’s music is extremely diverse. Their debut EP, 2011’s Sprechen Sie Hi Fashion, features a vast musical arsenal that recalls a little bit of old school Le Tigre, Peaches, Deeelite and even a little Sleater-Kinney energy, too. As a whole, they have an incredible knack for writing hooks and creating music that effortlessly skips around different genres; touching on each one of their musical influences. Sometimes they’re political and usually they’re dance-y; but they’re always fun – and that comes across loud and clear.
It’s refreshing to see a band who uses “fun” as the primary building block for everything they do, while still having some incredible songwriting chops to back it up. If this is Hi Fashion 2.0, consider me an eager fan awaiting their next move.
As I said before, Special Delivery is my song of the summer and I have no doubt that you’ll all be eating this one up. 90s dance done right.
Check out the A-M-A-Z-I-N-G video for Special Delivery below and keep an eye out for my one-on-two interview with Jenn and Rick; which I shall post later this week. Enjoy!
Hi Fashion “Special Delivery”