Ruby Frost is a New Zealand-based singer/songwriter who I’ve been aware of for at least a couple of years. She came out with an EP in last year and I’ve been patiently awaiting a full release ever since. If the idea of Kylie Minogue-esque pop production coupled with vocals that go from vixen to vaudeville at the drop of a hat, Ruby should quench your thirst nicely. (Ok, fine, there’s nothing remotely vaudeville about her music – but I really wanted to use a v-word and it’s the best one I could think of.)
Endless hooks aside, what I specifically like about Ruby’s sound is that she takes a few risks and doesn’t completely box herself into one type of pop; instead exploring a darker side on tracks like Volition, and a more musical side on my favorite track, Smoke & Mirrors.
My only complaint (and it’s a minor one) is that, 12 tracks strong, the album’s a little on the long side. Each song is relatively brief, but I just think there might be a few too many songs to make it a truly great pop album. Then again, I’ve been playing the entire thing nonstop for the past couple of months, so maybe I have no fucking clue what I’m talking about.
As I said before, my favorite track on the album is Smoke & Mirrors, but a close second would be Porcupine. Watch the video for Porcupine below.
*Ruby Frost’s debut album, Volition, is out now via Universal.
Ruby Frost “Porcupine”